The Internet has created the most efficient distribution channels for businesses to build their audience, reach more potential customers, and create multiple revenue streams.
There are now more than four and a half billion daily Internet users. There’s over 5.1 billion mobile users, 196 million daily social media users, and e-commerce sales are expected to top 6.5 trillion dollars by 2024.
These numbers will continue to grow, offering an opportunity to reach a large audience in a captive way. You no longer have to employ old school cold-calling and in-person tactics to increase sales. It’s the Digital Information Age, in which the way businesses involve less overhead and more potential.